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37 000 users downloaded fake AdBlock extension from Chrome Store

By Robin-Leigh Chetty 10 October 2017

A fairly worrying development for Google's verification process, as a fake AdBlock extension for Chrome was downloaded by 37 000 users. FULL STORY >

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Facebook to begin testing out ads in Messenger app worldwide

By Robin-Leigh Chetty 12 July 2017

The social media company has confirmed plans to expand beta testing on home screen ads in Facebook Messenger. FULL STORY >

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Interview: Using technology to deal with shrinking profits

By Ryan Noik 28 April 2017

While recent economic conditions have undoubtedly proved challenging for businesses across the board, Daniel Marcus, CEO of Magnetic Software believes that having the right business intelligence platform in place could make a difference... FULL STORY >

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10k views now a minimum for YouTube Partner Program

By Staff Writer 7 April 2017

YouTube has announced a major change to its Partner Program, noting that ads will only be served through partners that have at least 10 000 lifetime views. FULL STORY >

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YouTube turns to outside firms to tag videos too offensive for ads

By Robin-Leigh Chetty 4 April 2017

Following an investigation by The Times, YouTube is doubling its efforts to flag videos that are too offensive for placing ads. FULL STORY >

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Technology is the future of advertising

By Press Release 2 February 2017

Sinister Studio’s and Net#work BBDO are applying technology to advertising in ways that have never been seen before. The result of their technological evolution is an ‘experience’ that fully engages the senses – an experience that viewers have... FULL STORY >

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Five Innovative Ways to Market Your Business Using Print

By Press Release 6 September 2016

With digital media encroaching more and more on print media’s turf, there has never been a more important time to get creative and innovative with your print advertising. FULL STORY >

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Facebook planning to rollout code to counteract Adblock Plus

By Robin-Leigh Chetty 12 August 2016

After Adblock Plus rolled out its code earlier in the week, Facebook has its own solution to counteract it ready and waiting. FULL STORY >

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Reddit will soon allow companies to sponsor Redditors' posts

By Robin-Leigh Chetty 27 July 2016

This new ad offering from Reddit is designed to make the front page of the internet compete against Facebook. FULL STORY >

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Microsoft planning to double promoted ads on Windows 10's start menu

By Robin-Leigh Chetty 16 May 2016

In what could turn out to be ill thought out move. Microsoft is planning to double the number of promoted ads on its Windows 10 start menu following a July-slated OS update. FULL STORY >

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Google will start phasing out Flash from its advertising platforms

By Robin-Leigh Chetty 11 February 2016

After removing Flash plug-ins for its video playback, Google is taking things a step further by phasing out Flash enabled ads from its advertising platforms. FULL STORY >

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The dilemma of dividing the dosh

By Staff Writer 24 March 2015

Even though the ‘year of the mobile’ is quickly becoming the decade of the device, many business owners still have reservations about the efficacy of mobile marketing and are unsure about how much of their budgets to commit to mobile advertising. FULL STORY >

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Look beyond the click to find the real ROI

By Staff Writer 4 March 2014

South African brands that focus only on measuring impressions and click throughs in their digital advertising campaigns are not getting a full view of the returns they are getting from their online advertising budgets. FULL STORY >

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Yahoo to acquire interclick

By Hanleigh Daniels 2 November 2011

Digital media company Yahoo! will be extending its audience targeting capabilities and premium content supply via the acquisition of interclick. FULL STORY >

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InMobi releases Q2 Mobile Insights Report for Africa

By Staff Writer 29 August 2011

SA mobile advertising market expansion is driven by smartphone growth of 21% over the past quarter, according to InMobi latest Mobile Insights report. FULL STORY >

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