After debuting its smartwatch at IFA in September, Puma has now officially launched the device at an event held yesterday on the Empire State Building’s 86th Floor Observatory. FULL STORY >

Puma’s evolved LQD CELL technology seems to be their new go-to when it comes to trainers. FULL STORY >

Stability and energy return don’t often go hand in hand, but somehow, the Puma Hybrid Astro running shoe gets it right. FULL STORY >

According to Puma, LQD Cell is versatile technology, which depending on the product’s needs, is mixed with PUMA’s proprietary energy-returning foams in different regions of the foot. FULL STORY >

Puma has three new styles under the Hybrid family: Hybrid Astro, Hybrid Fuego and Hybrid Sky, each of them providing different benefits and contrasting designs. FULL STORY >

Now this is a retro look we can get behind. FULL STORY >

Puma is going full throttle with their Hybrid technology, incorporating it into more and more shoes going forward. Their latest is the Hybrid NX model, a smart looking shoe aimed, it seems, at cross training and the everyday runner. FULL STORY >

Puma has produced a number of good running shoes in the past. However, they have some new designs and perhaps more importantly, a new cushioning system in the works. FULL STORY >

Hybrid Runner Desert and Hybrid Rocket Desert combine gold and Hybrid Foam FULL STORY >

After collaborating with Sonic the Hedgehog, Puma is now going after some retro cool by teaming up with Polaroid. FULL STORY >

If you were thinking that the Hybrid Rocket shoe was the latest collab between Puma and Elon Musk, then sorry. FULL STORY >

Enter Now!!! FULL STORY >

Unfortunately, you would have to collect a number of little golden rings before you can slip a pair of these on your feet. FULL STORY >

Hairy. Perhaps not the best way to describe the iconic Sonic the Hedgehog, but nonetheless, Puma’s much hyped Sega collab is perhaps a bit fuzzier than expected. FULL STORY >

Always wanted a pair of Sonic the Hedgehog’s super speedy shoes? You don’t have to wait long, since Puma and Sega have teamed up for the RS-0 branded sneaker, the Puma x Sega RS-0 Sonic. FULL STORY >