Contained in the midsole and actually viewable through the translucent sides, Puma notes these beads move freely but “jam” together as your foot hits the ground. FULL STORY >

For Arsenal fans, we have a home jersey (XL only) to giveaway to one lucky TechSmart reader, courtesy of Puma South Africa. FULL STORY >

While Nike features Flyknit uppers and Adidas concentrates on their Boost technology, Puma is looking towards an innovative lacing system to keep runners happy. FULL STORY >

Gearing up for a northern hemisphere summer, Puma has released two products aimed to keep runners cool. FULL STORY >

Puma is preparing to run an offer where, if you buy the new Speed 600 IGNITE V2 (R2 399), you will get a pair of IGNITE v3 (R1 999) running shoes for mahala. FULL STORY >

It’s a fine balancing act to trim the excess weight off a running shoe without losing much needed support. At 260 g, the Speed 500 Ignite gets it right – if you are running 21 km and below. FULL STORY >

Four New KING Iron Models Ensure An Innovative Solution For the Entire Universe of Golf Skill Levels and Swing Types. FULL STORY >

Cobra Golf, a leader in golf club innovation and technology, introduced the ultimate players iron, the KING FORGED TOUR, along with its first FORGED TOUR ONE LENGTH set. FULL STORY >

Griezmann to Take Pitch by Storm in Special Edition evoSPEED SL-S. FULL STORY >

We’ve said it before that Puma doesn’t do boring shoes, with the latest case in point being the extremely swanky Ignite Dual, a shoe that you don’t really want to take to the road since they just look so damn fine. FULL STORY >

The must-have item for any Gunners fan - we have one 2016/17 Arsenal Home Jersey (XL only) to giveaway, courtesy of Puma South Africa. FULL STORY >

It has been a busy few weeks for Puma. After making its futuristic collaboration with BMW available to the public, the German apparel maker has been hard at work on the sport side, specifically with the upcoming football season in mind. FULL STORY >

Fans of both BMW and Puma, prepare to go mental. The footwear company’s latest addition to its Disc franchise is a shiny, futuristic collaboration called the BMW X-Cat Disc. FULL STORY >

If there is one thing Puma doesn’t do, it’s design boring shoes, with the latest Ignite Speed 600 is another case in point. FULL STORY >

In an effort to market its newly relaunched Trinomic R698 shoe, Puma South Africa has given fans a backstage pass to see Jack Parow and Ricky Rick via its Cardboard VR headset. FULL STORY >