Reebok collabs with Adidas to rework classic Instapump Fury
By Staff Writer 20 November 2019Boost and Pump tech, all in one. FULL STORY >
Adidas heading to space with International Space Station
By Staff Writer 6 November 2019Talk about taking things to the next level. FULL STORY >
New Adidas Home of Classics pack crowns the Supercourt king
By Staff Writer 22 October 2019There are no fancy midsoles or lacing tech for the update, instead the same simple and iconic building blocks: three stripes, white leather, and rubber. FULL STORY >
Cloud White added to Yeezy Boost 350 V2
By Staff Writer 16 September 2019Cloud White but no V3 yet. FULL STORY >
Adidas working with Donald Glover, some short videos and shoes emerge
By Staff Writer 24 April 2019We know about Kanye and Adidas, but now it seems like Donald Glover is also showing a bit of love for the iconic three stripes. FULL STORY >
New Adidas Ultraboost 19 promises more energy return
By Staff Writer 26 February 2019The Ultraboost 19 running shoe has now been launched locally. FULL STORY >
New Ultraboost Parley launched by Adidas, made from plastic bottles
By Staff Writer 13 April 2018The latest in this Parley range has been launched, with FC Barcelona goalkeeper Marc ter Stegen onboard to help raise awareness. FULL STORY >
Adidas’ famed Samba now sporting Primeknit
By Staff Writer 10 April 2018Adidas’ Samba sneaker is arguably one of its top designs ever. Now it’s receiving a bit of a remix, thanks to a redesign done with Primeknit uppers FULL STORY >
Adidas refreshes iconic football boot with Predator 18+ 360 Control
By Staff Writer 23 November 2017The bootmaker gives its Predator boot a revamp, incorporating its latest technology into the 18+ 360 Control. FULL STORY >
Adidas tackles all weather-conditions with new UltraBOOST All Terrain
By Staff Writer 11 October 2017Lovers of Adidas’ UltraBOOST tech take note, there are two new additions to the family – the UltraBOOST All Terrain and UltraBOOST X All Terrain. FULL STORY >
Adidas aims new PureBOOST DPR at urban runners
By Staff Writer 8 May 2017Adidas has unveiled the latest addition to the PureBOOST franchise with the new PureBOOST DPR running shoes. FULL STORY >
Futurecraft 4D unveiled by Adidas with 100k pairs to be sold by year's end
By Robin-Leigh Chetty 7 April 2017The company's first mass-produced 3D printed shoe will see 100 000 pairs of the Futurecraft 4D released globally by the end of 2018. FULL STORY >
adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic
By Press Release 7 November 2016In a game-changing move for a more eco-innovative future, adidas today unveiled the UltraBOOST Uncaged Parley running shoe; the first mass-produced footwear created using Parley Ocean... FULL STORY >
The best ads for the 2016 Rio Olympics
By Staff Writer 8 August 2016With the Rio Olympics in full swing, brands are capitalising with numerous ads being released in time for the two-week long sporting extravaganza. We've rounded up the best. FULL STORY >
Adidas debuts laceless football boots - the ACE16+ Purecontrol
By Robin-Leigh Chetty 19 January 2016Incorporating many of the company's technologies into one football boot, Adidas unveils its first-ever laceless offering - the ACE16+ Purecontrol. FULL STORY >
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