Following the localisation of YouTube in April, the company has invited South African users to apply to join the YouTube Partner Program (YPP). Through YPP, original content creators in South Africa will be able to generate revenue from ads which can be placed within or alongside their videos.

Any South African can become a member provided they meet three key requirements:

They have to create original videos suitable for online streaming
They have express permission to use and monetize all audio and video content that they upload
They will regularly upload videos onto YouTube

Once accepted into the program, partners will be able to decide which of their videos they would like to generate revenue on YouTube, and in turn, receive a portion of the revenue generated from ads that run within or next to those videos.

Ben Novick, communication manager for YouTube, EMEA said “YPP is good for users and advertisers in South Africa. By enabling our users to earn revenue from their content we hope to inspire South Africans to continue to create compelling, engaging and viral content for the YouTube community. And as more and more individual content creators enroll in the program, advertisers are now capable of reaching more qualified consumers by targeting their campaigns to user-generated partner videos, tailored to the unique interests and tastes of their target audiences.”

South Africa is now the 16th country to join the YPP program.