By 28 August 2020 | Categories: news


After Google announced plans to acquire Fitbit for $2.1 billion, the smartphone and fitness tracker company isn’t resting on its laurels. This week Fitbit announced three new products – the Sense, the Versa 3 and the Inspire 2.

It’s specifically the Sense that has piqued interest, mostly because of the amount of sensors Fitbit crammed into this Versa lookalike. According to the company, the Sense comes with the world’s first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced heart rate tracking technology, a new ECG app, and an on-wrist skin temperature sensor, all powered by a decent 6+ days’ battery life.

Fitbit notes the Sense gives you insights into your body’s response to stress with tools to help you manage both your physical and mental stress. Using the EDA Scan app, you can place your palm over the face of the device to detect small electrical changes in the sweat level of your skin. Fitbit believes measuring your EDA responses can help you understand your body’s response to stressors and help you manage your stress. There’s also a new Stress management score based on heartrate, sleep and activity level data.

This new smartwatch also adds a new skin temperature sensor to detect changes to your wellbeing that may be potentially be a sign of a fever, illness, or the start of a new menstrual phase.  Wearing your device when you are sleeping at night lets you regularly measure your skin temperature variation to see trends, versus looking at your temperature at a specific moment in time.

Fitbit Sense also combines all of the key health, fitness and smart features found on some of Fitbit’s other smartwatches, including on-board GPS, 20+ on-device exercise modes, SmartTrack automatic activity tracking, Cardio Fitness Level and Score, and advanced sleep tools. Built into the body is an onboard speaker and microphone to take calls and reply to texts with voice commands, and with contactless payments. A free six months’ worth of Fitbit Premium is also thrown in for good measure.

The Fitbit Sense will be available in South Africa this October for R7 999 in carbon/graphite stainless steel and lunar white/soft gold stainless steel.

Fitbit Versa 3

If you, like us, were left a bit cold by the Versa 2, well the Versa 3 is pretty much what the 2 should have been, mostly due to the inclusion of onboard GPS. The unit is slightly larger and includes a workout intensity map, PurePulse 2.0 heartrate monitoring technology, and Active Zone Minutes new. Much like the Sense, the Versa 3 also offers a a built-in speaker and microphone to take quick phone calls, send calls to voicemail and adjust call volume. In fact, all the features of the Versa 3 can be found on the Sense, including a 12-minute quick charge provides one full day of use and the use of Google Assistant and Amazon’s Alexa. Battery life on the Versa 3 remains the same as on the Versa 2 – six days.

The Fitbit Versa 3 will be available locally for R 5 699 in black/black aluminum, pink clay/soft gold aluminum and midnight/soft gold aluminum this October. Currently the Versa 2 is available online for below R4k.

Fitbit Inspire 2

The Inspire range is one of the cheapest ways to get into the Fitbit range. The Fitbit Inspire 2 adds advanced features like Active Zone Minutes, an enhanced stylish, slim design, and a brighter, more vibrant screen with the longest battery life of any Fitbit device at 10 days, according to Fitbit. This apart from the regular advanced sleep tools and 24/7 heart rate tracking, amongst others.

Fitbit actually throws in a full one-year free trial of Fitbit Premium, giving you added guidance and motivation to reach your wellness goals.

Fitbit Inspire 2 is available for R 2 399 in black, lunar white and desert rose, come October. Sold separately, accessories are available in premium Horween  leather bands in midnight blue or black double wrap, mesh bands in silver and rose gold stainless steel, printed silicon band in bloom, classic silicone bands in black, lunar white and desert rose, and a new clip band in black, starting at R399.


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