In an effort to create greater engagement with its News Feed feature, Facebook is rolling out a cross-platform update that will bring Apple Music and Spotify into the service. FULL STORY >

Not only the most valuable brand in the world, but also the most profitable, as Apple posts a reported $53.4 billion in profits over the last 12 months. FULL STORY >

With the Apple iPhone 6s unveiled only a few short weeks ago, a Samsung patent has been found, with the company's own version of 3D Touch. Let the trolling begin. FULL STORY >

It appears as if Apple's unveilings for 2015 are not done yet, as new 4K 21.5" and 5K 27" iMacs get revealed. FULL STORY >

It has been a long wait, a little over a one year in fact, but the Apple Watch is finally primed to come to SA on 23 October. Pricing starts at R5 900, and tops out at R18 500. FULL STORY >

Ranking global brand's values, Interband lists the top 100, with Apple ranking first, followed by Google Coca-Cola and Microsoft. FULL STORY >

With its three month-long trial almost up, those users not wishing to get billed should probably turn off the auto-renewal tab in Apple Music. FULL STORY >

Part of Apple's big plans for iOS 9 included app slicing features to trim down on the space they took up, but now these features are put on hold, with activation expected down the line. FULL STORY >

The Michael Fassbender-driven biopic of Apple's Steve Jobs has debuted a new trailer, as the co-founder gets pulled in all directions. FULL STORY >

Should you download it now or wait? That is always the question when Apple releases a new version of iOS, and once again, the point is raised as iOS 9 went live for download last night. FULL STORY >

Forget about the 3D Touch elements of Apple's new iOS 9.1, we now get a preview of the new emoji that will be available. Finally, more than one dragon to choose from. FULL STORY >

They might have the patina of last year's model, but Apple has beefed up the internal specs of the iPhone 6s and 6s Plus to make their most powerful smartphone to date. FULL STORY >

It's been a long time coming, but now we get to see Apple's new iPad Pro, complete with 12.9" 5.6 million pixel display, as well as a smart keyboard and Apple Pencil stylus. FULL STORY >

Rumoured for a while but now seen in the flesh, the newly designed Apple TV merges together the company's viewing, music and gaming silos into one product. FULL STORY >

It may have only been a year since Apple debuted their iPhone 6 and 6 Plus flagships, but in that time, they've been surpassed by their competitors. We list six things that will make the next iPhones better. FULL STORY >