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Brand value in a blockchain economy

By Opinion 14 May 2018

Paige Dos Santos, digital transformation lead at SAP Africa, explains how brands can leverage Blockchain technology to offer consumers better assurance of quality. FULL STORY >

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Instagram adds in-app payment functionality

By Robin-Leigh Chetty 4 May 2018

A new feature has launched on Instagram, allowing users to make in-app payments, but more intriguingly adds new ways for influencers to sell products. FULL STORY >

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Honor 9 Lite and Honor 7X arrive in SA as mobile brand launches locally

By Staff Writer 20 March 2018

Falling under the Huawei banner, Honor smartphones are being launched in South Africa, with the 9 Lite and 7X the first two devices. FULL STORY >

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The Yellow Pages moves into digital era with new logo and platform

By Press Release 7 March 2018

The Yellow Pages has aimed to leverage its 68 years of history, and move into the digital era by reimagining the brand and optimising search efficiency on their app. FULL STORY >

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Geolocation marketing – crafting a symbiotic relationship with your customer

By Press Release 5 March 2018

While mobile is increasingly becoming the channel of choice for brand engagement, many brands have invested heavily in apps which are not delivering real return on investment. Johan Walters, head of NMPi Labs,... FULL STORY >

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The rise of the brand influencer

By Opinion 27 February 2018

As brand influencers take on increasingly significant roles in the growth of leading brands, marketers need to come to grips with the finer nuances that drive the evolutions of this powerful resource. Bradley Elliott, director at digital creative consultancy... FULL STORY >

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Unpacking LG's brand strategy for the year at InnoFest 2018

By Robin-Leigh Chetty 1 February 2018

With a renewed focus of premium products and after sales service, LG explained how it plans to grow its brand in 2018 across the MEA region. FULL STORY >

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Q&A: Astrum, Getting to know the brand

By Robin-Leigh Chetty 30 November 2017

We recently sat down with Astrum's marketing manager, Delia du Plessis, to get a better understanding of the brand and what consumers can come to expect from it. FULL STORY >

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Brand safety and fake news – what’s the deal?

By Press Release 24 November 2017

The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. FULL STORY >

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Vuka Knowledge Summit: Q&A Brand Pretorius

By Press Release 25 October 2017

One of the key speakers at the inaugural Liberty Vuka Knowledge Summit, taking place at the Sandton Convention Centre on November 1 & 2, is Brand Pretorius whose name has become synonymous with effective leadership. FULL STORY >

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Building the right foundation for exceptional customer experiences

By Press Release 29 June 2017

Richard Mullins, MD of MEA at Acceleration goes into unpacks how important building a solid foundation is, when trying to create an exceptional customer experience. FULL STORY >

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The Essential Phone: What you need to know

By Robin-Leigh Chetty 30 May 2017

Unveiled by Android co-founder Andy Rubin's new company, the Essential Phone, features a unique OS, modular design and costs $699. FULL STORY >

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Verizon is merging Yahoo and AOL to create Oath

By Robin-Leigh Chetty 4 April 2017

Say hello to Oath, a Verizon subsidiary company that merges Yahoo and AOL. FULL STORY >

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Transforming the call centre with social media

By Press Release 16 March 2017

One message, many conversations on multiple channels, is the key according to BrandChat director Pete Matthaei. FULL STORY >

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HMD Global wants South Africans to fall in love with the Nokia brand again

By Robin-Leigh Chetty 8 March 2017

With Nokia's mobile devices making a resurgence at MWC 17, we sat down with HMD Global to discuss what they have planned for South Africa in the months to come. FULL STORY >

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