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ADIDAS UNVEILS THE SUPERNOVA PRIMA – ITS MOST COMFORTABLE RUNNING SHOE YET

By Press Release 26 June 2024

The Supernova Prima is packed with more DREAMSTRIKE+ super-foam than any other adidas running shoe yet, inspired by – and built for – the most driven everyday runners. FULL STORY >

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ADIDAS TERREX ANNOUNCES OFFICIAL SPONSORSHIP OF RMB ULTRA-TRAIL CAPE TOWN

By Press Release 27 March 2024

Today, adidas TERREX announces its latest partnership as the official technical sponsor of RMB Ultra-trail Cape Town (UTCT). FULL STORY >

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ADIDAS LAUNCHES FRESH COLORWAYS OF ITS COMFORT-TUNED SUPERNOVA FRANCHISE

By Press Release 7 March 2024

Today, adidas releases updated colorways of its revamped SUPERNOVA franchise in fresh new hues inspired by the joyfulness of a run. FULL STORY >

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ADIDAS INTRODUCES NEW SUPER-FOAM FOR EVERYDAY RUNNERS WITH THE REVAMPED SUPERNOVA FRANCHISE

By Press Release 14 December 2023

adidas reveals the reimagined SUPERNOVA franchise with the first of three new silhouettes – SUPERNOVA RISE. FULL STORY >

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New BOSTON and ADIOS added to Adidas running line-up

By Staff Writer 4 July 2023

With the success of the ADIOS PRO 3 in mind, two other shoes in the Adidas line-up are receiving updates – the BOSTON 12 and ADIOS 8, both falling under the top ADIZERO franchise. FULL STORY >

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Adidas Ultraboost Light

By Mike Joubert 6 April 2023

If you’ve been ignoring the Ultraboost range, the Ultraboost Light offers you enough reason to reconsider, bringing stability without sacrificing power. FULL STORY >

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Adidas cuts weight with new Ultraboost Light

By Staff Writer 24 February 2023

Ultraboost Light benefits from 30% lighter Boost material, resulting in a performance running shoe designed to offer “epic energy, ultimate cushioning, and unrivalled comfort and responsiveness.” FULL STORY >

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Adidas Adizero Adios Pro 3 running shoes

By Mike Joubert 13 September 2022

How much of a difference does 'supershoes' make. Quite a bit, quite a large bit... FULL STORY >

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Solarglide 5 running shoe announced by adidas

By Staff Writer 18 February 2022

If you’re looking for a running shoe that occupies the middle ground between comfort and pace, the newly announced adidas Solarglide 5 makes a play for your shortlist. FULL STORY >

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Adidas creates new possibilities for women in sport

By Press Release 14 February 2022

Today sees the launch of an adidas film series called I’mPossible featuring stories of women who have made their impossible possible, with the aim of inspiring others to do the same. FULL STORY >

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Adidas celebrates going green with new Disney Stan Smith silhouettes

By Staff Writer 29 March 2021

The collection features exclusive takes on the Stan Smith silhouette inspired by a few Disney, Pixar and Marvel’s iconic, and also green, characters. FULL STORY >

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Adidas ULTRABOOST 21 sees the light of day

By Staff Writer 15 January 2021

Adidas has unveiled its latest flagship ULTRABOOST model, now at number 21, a fresh update of the brand’s most successful running franchise thanks to a new silhouette. FULL STORY >

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Adidas sneakers now featuring Star Wars spaceships

By Staff Writer 4 December 2019

These are the sneakers you are looking for. FULL STORY >

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Space out on the new Adidas Ultraboost 20

By Staff Writer 28 November 2019

Ultraboost 20 celebrates Adidas collab with International Space Station U.S. National Laboratory. FULL STORY >

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Reebok collabs with Adidas to rework classic Instapump Fury

By Staff Writer 20 November 2019

Boost and Pump tech, all in one. FULL STORY >

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