ADIDAS UNVEILS THE SUPERNOVA PRIMA – ITS MOST COMFORTABLE RUNNING SHOE YET
By Press Release 26 June 2024The Supernova Prima is packed with more DREAMSTRIKE+ super-foam than any other adidas running shoe yet, inspired by – and built for – the most driven everyday runners. FULL STORY >
ADIDAS TERREX ANNOUNCES OFFICIAL SPONSORSHIP OF RMB ULTRA-TRAIL CAPE TOWN
By Press Release 27 March 2024Today, adidas TERREX announces its latest partnership as the official technical sponsor of RMB Ultra-trail Cape Town (UTCT). FULL STORY >
ADIDAS LAUNCHES FRESH COLORWAYS OF ITS COMFORT-TUNED SUPERNOVA FRANCHISE
By Press Release 7 March 2024Today, adidas releases updated colorways of its revamped SUPERNOVA franchise in fresh new hues inspired by the joyfulness of a run. FULL STORY >
ADIDAS INTRODUCES NEW SUPER-FOAM FOR EVERYDAY RUNNERS WITH THE REVAMPED SUPERNOVA FRANCHISE
By Press Release 14 December 2023adidas reveals the reimagined SUPERNOVA franchise with the first of three new silhouettes – SUPERNOVA RISE. FULL STORY >
New BOSTON and ADIOS added to Adidas running line-up
By Staff Writer 4 July 2023With the success of the ADIOS PRO 3 in mind, two other shoes in the Adidas line-up are receiving updates – the BOSTON 12 and ADIOS 8, both falling under the top ADIZERO franchise. FULL STORY >
Adidas Ultraboost Light
By Mike Joubert 6 April 2023If you’ve been ignoring the Ultraboost range, the Ultraboost Light offers you enough reason to reconsider, bringing stability without sacrificing power. FULL STORY >
Adidas cuts weight with new Ultraboost Light
By Staff Writer 24 February 2023Ultraboost Light benefits from 30% lighter Boost material, resulting in a performance running shoe designed to offer “epic energy, ultimate cushioning, and unrivalled comfort and responsiveness.” FULL STORY >
Adidas Adizero Adios Pro 3 running shoes
By Mike Joubert 13 September 2022How much of a difference does 'supershoes' make. Quite a bit, quite a large bit... FULL STORY >
Solarglide 5 running shoe announced by adidas
By Staff Writer 18 February 2022If you’re looking for a running shoe that occupies the middle ground between comfort and pace, the newly announced adidas Solarglide 5 makes a play for your shortlist. FULL STORY >
Adidas creates new possibilities for women in sport
By Press Release 14 February 2022Today sees the launch of an adidas film series called I’mPossible featuring stories of women who have made their impossible possible, with the aim of inspiring others to do the same. FULL STORY >
Adidas celebrates going green with new Disney Stan Smith silhouettes
By Staff Writer 29 March 2021The collection features exclusive takes on the Stan Smith silhouette inspired by a few Disney, Pixar and Marvel’s iconic, and also green, characters. FULL STORY >
Adidas ULTRABOOST 21 sees the light of day
By Staff Writer 15 January 2021Adidas has unveiled its latest flagship ULTRABOOST model, now at number 21, a fresh update of the brand’s most successful running franchise thanks to a new silhouette. FULL STORY >
Adidas sneakers now featuring Star Wars spaceships
By Staff Writer 4 December 2019These are the sneakers you are looking for. FULL STORY >
Space out on the new Adidas Ultraboost 20
By Staff Writer 28 November 2019Ultraboost 20 celebrates Adidas collab with International Space Station U.S. National Laboratory. FULL STORY >
Reebok collabs with Adidas to rework classic Instapump Fury
By Staff Writer 20 November 2019Boost and Pump tech, all in one. FULL STORY >
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