Adidas refreshes iconic football boot with Predator 18+ 360 Control
By Staff Writer 23 November 2017The bootmaker gives its Predator boot a revamp, incorporating its latest technology into the 18+ 360 Control. FULL STORY >
Adidas tackles all weather-conditions with new UltraBOOST All Terrain
By Staff Writer 11 October 2017Lovers of Adidas’ UltraBOOST tech take note, there are two new additions to the family – the UltraBOOST All Terrain and UltraBOOST X All Terrain. FULL STORY >
Adidas aims new PureBOOST DPR at urban runners
By Staff Writer 8 May 2017Adidas has unveiled the latest addition to the PureBOOST franchise with the new PureBOOST DPR running shoes. FULL STORY >
Futurecraft 4D unveiled by Adidas with 100k pairs to be sold by year's end
By Robin-Leigh Chetty 7 April 2017The company's first mass-produced 3D printed shoe will see 100 000 pairs of the Futurecraft 4D released globally by the end of 2018. FULL STORY >
adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic
By Press Release 7 November 2016In a game-changing move for a more eco-innovative future, adidas today unveiled the UltraBOOST Uncaged Parley running shoe; the first mass-produced footwear created using Parley Ocean... FULL STORY >
The best ads for the 2016 Rio Olympics
By Staff Writer 8 August 2016With the Rio Olympics in full swing, brands are capitalising with numerous ads being released in time for the two-week long sporting extravaganza. We've rounded up the best. FULL STORY >
Adidas debuts laceless football boots - the ACE16+ Purecontrol
By Robin-Leigh Chetty 19 January 2016Incorporating many of the company's technologies into one football boot, Adidas unveils its first-ever laceless offering - the ACE16+ Purecontrol. FULL STORY >
Are 3D printed running shoes the future? Adidas thinks so
By Staff Writer 8 October 2015Adidas looks set to make running shoes a more comfortable experience using 3D printing technology. FULL STORY >
Monster Adidas Originals Over-Ear Headphones
By Robin-Leigh Chetty 9 September 2015Although a solid pair of over-ear headphones from Monster, these Adidas Originals are ultimately blighted by the expensive price tag that its iconic trefoil logo brings. FULL STORY >
Adidas gets Runtastic as its training partner
By Staff Writer 6 August 2015Adidas is getting a boost of note with the purchase of Runtastic, one of the better fitness tracking apps available. FULL STORY >
Adidas unveils new match ball and football boots for Womens World Cup
By Robin-Leigh Chetty 8 June 2015Aiming to bring some parity, Adidas unveils an exclusive Conext15 World Cup ball and ACE15, X15 football boots for the Women's World Cup. FULL STORY >
Adidas introduces new X15 and ACE15 football boots
By Robin-Leigh Chetty 25 May 2015Having put an end to many of its boot lineups, Adidas unveils two new ranges ahead of the 2015 UEFA Champions League final. FULL STORY >
The TechSmart Guide To: Rugby
By Robin-Leigh Chetty 17 March 2015In a World Cup year and with Vodacom's Super Rugby tournament in full swing, rugby is set to come into even sharper focus over the next few months. FULL STORY >
Adidas Energy Boost 2 ESM
By Mike Joubert 11 February 2015Adidas Energy Boost 2 ESM is the second incarnation of the Energy Boost shoes, featuring Adidas’ patented Boost technology. They screamed to be tested. FULL STORY >
Geek News Highlights - The Bag of Tricks Edition
By Robin-Leigh Chetty 21 January 2015This week's Geek News has a little bit of everything, with a new short film from Adidas, a rumoured X Files return to TV and a scientifically designed tattoo. FULL STORY >
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