Falls short of mainstream user's app requirements; A tad underpowered compared to similar devices

At R1 700, the Alcatel Onetouch Fire E is on par with devices like the Lumia 535 and Sony Xperia E4 from a pricing perspective. When stacked up against those devices in terms of specs, the Fire E is lacking somewhat, with both devices featuring larger RAM and better cameras. As a result, the great looks and unique OS of the Fire E quite simply is not enough to hold sway over other entry level smartphones. With value for money being the key consideration for any entry level user, unfortunately the Fire E doe