The Supernova Prima is packed with more DREAMSTRIKE+ super-foam than any other adidas running shoe yet, inspired by – and built for – the most driven everyday runners. FULL STORY >

Following an electrical fault that resulted in two classrooms at Katlehong Primary School burning down, T-Systems South Africa stepped in to assist the school to recover from the... FULL STORY >

In the lead up to the FIFA World Cup starting next month, Prima and Microsoft have partnered on a promo for the Xbox One S. FULL STORY >

The three-month project to rebuild Protearif Primary School in Krugersdorp has been completed and when the learners returned for the 2018 school year, they were welcomed into brand new classrooms rebuilt with the help of many benefactors, including... FULL STORY >

With a week to go until the shopping extravaganza that is Black Friday (24 November 2017), Xbox South Africa and Prima Interactive, a leading distributor of interactive games and products in the country, have revealed some... FULL STORY >

Dell has announced that Prima Interactive will be the distributor for the new range of Alienware gaming notebooks arriving this month. FULL STORY >

Having arrived locally via Prima Toys, we have two StikBot Zanimation Studios to give away to our readers to get their stop-motion animating career up and running. FULL STORY >

Hopefully serving as inspiration for your own original video, we went through StikBot Central's YouTube channel and selected five of the best fan-made ones to date. FULL STORY >

One of the more innovative toys for budding movie makers, to arrive in South Africa in quite some time, the StikBot can take your at-home projects to the next level. FULL STORY >

Prima Interactive has announced that there will be a substantial discount of R1 500 on Microsoft’s console till the 19th of June (Sunday). FULL STORY >

Heading back to the Stone Age to tell the story, Primal is as good a Far Cry game as we've come across yet. FULL STORY >

A new trailer for Far Cry Primal debuts, in which the lead character Takkar must do everything in his power to save his tribe from extinction. FULL STORY >

They might not speak English in the prehistoric land of Far Cry Primal's Oros, but you can tame predators and bend them to your will in the latest gameplay video for the Ubisoft title. FULL STORY >

After climbing the Himalayas in Far Cry 4, Ubisoft moves back a few hundred centuries for the next installment, Far Cry Primal. Better clean your pelts and sharpen your spears. FULL STORY >

Microsoft and Prima Interactive have announced two price cuts on the Xbox One for the upcoming public holiday. FULL STORY >